Maharashtra Agricultural Competitiveness Project

The Project Development Objective of the Maharashtra Agricultural Competitiveness Project (MACP) is to increase the Productivity, Profitability and Market Access of the farming community in Maharashtra. This would be achieved by providing farmers with technical knowledge, market intelligence and market networks to support diversification and intensification of agriculture production aimed at responding to market demand. Farmers will also be assisted in establishing farmer organizations, developing alternative market channels outside of the regulated markets and in supporting the modernization of promising traditional wholesale markets. The project has three main components:
  • Intensification and Diversification of Market led Production
  • Improving Farmers Access to Markets
  • Project Management Learning & Adjusting.
Intensification and diversification of market led production: By providing market led agriculture technology transfer to improve productivity and quality production and market information and marketing intelligence, agribusiness opportunities through agribusiness development facility and livestock improvement through livestock support services.
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The Project Development Objective of the Maharashtra Agricultural Competitiveness Project (MACP) is to increase the Productivity, Profitability and Market Access of the farming community in Maharashtra. This would be achieved by providing farmers with technical knowledge, market intelligence and market networks to support diversification and intensification of agriculture production aimed at responding to market demand. Farmers will also be assisted in establishing farmer organizations, developing alternative market channels outside of the regulated markets and in supporting the modernization of promising traditional wholesale markets. The project has three main components:
  • Intensification and Diversification of Market led Production
  • Improving Farmers Access to Markets
  • Project Management Learning & Adjusting.
Intensification and diversification of market led production: By providing market led agriculture technology transfer to improve productivity and quality production and market information and marketing intelligence, agribusiness opportunities through agribusiness development facility and livestock improvement through livestock support services.

Improving Farmer access to Markets: By promoting alternative marketing systems involving farmers in the formation of producer groups, their associations, developing Farmers Common Service Center (FCSC), introducing E-Marketing platform with the help of commodity exchanges, by producing Warehouse Receipt financing to overcome price risk and to provide moderate improvement in Rural Haats, besides modernization of selected APMCs and Livestock Markets.

Project Management, Learning & Adjusting: It would help to ensure effective project management at the state and district levels and support information and logistics, communications, project related consultancies and monitoring and evaluation.

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