A1.2 Preparation & Implementation of Production And Marketing Strategies

I. Selection Criteria:

1.   The selection criteria for the various activities under this subcomponent are as follows:

(i) The officers and field functionaries from various line departments who are concerned with  the  implementation  of various  activities  under  the  project  will be  selected  for training.

(ii)  The farmers from the catchment area of various activities under Component B will only be considered for farmers’ training and demonstrations.

(iii)  The farmers  selected  for training will only be considered  for field  visits within and outside the state and demonstrations.

(iv)  The farmers from the catchment area of various activities under Component B will only be considered for formation of CIG / FIG of food grain growers, horticulture farmers and animal husbandry farmers. They should be willing to participate in group activity and share financial and regulatory responsibility. They should also be the producers of the agriculture produce for which the CIG / FIG is proposed to be formed.

(v) For agri-business development in the Project area, the potential SME including women will  be  selected  by  the  SP  and  they  will  be  trained  for  taking  up  agri-business development activities.

II. Activities to be financed:

2.   The following activities have been identified on the basis of SREPs and the general information that  is  currently  available.  These  are  for  cost  estimation  purposes  and  may undergo  some changes as the project implementation starts and Marketing Strategy Supplements (MSSs) are prepared.

A) Preparation & Implementation of MSS and SREP :

3.   All  the  districts  in  Maharashtra  have  already  prepared  the  district  Strategic  Research  and Extension Plans (SREPs) which include various agricultural extension activities for increasing agriculture,  horticulture  and live stock production.  To give  focussed  attention to market-led extension each ATMA district would prepare a Marketing Strategy Supplements (MSS) to the SREP. The MSS will be developed under the guidance of experts in marketing extension and agribusiness

Dept/Cell: 
ATMA

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