I. Selection Criteria:
1. The selection criteria for the various activities under this subcomponent are as follows:
(i) The officers and field functionaries from various line departments who are concerned with the implementation of various activities under the project will be selected for training.
(ii) The farmers from the catchment area of various activities under Component B will only be considered for farmers’ training and demonstrations.
(iii) The farmers selected for training will only be considered for field visits within and outside the state and demonstrations.
(iv) The farmers from the catchment area of various activities under Component B will only be considered for formation of CIG / FIG of food grain growers, horticulture farmers and animal husbandry farmers. They should be willing to participate in group activity and share financial and regulatory responsibility. They should also be the producers of the agriculture produce for which the CIG / FIG is proposed to be formed.
(v) For agri-business development in the Project area, the potential SME including women will be selected by the SP and they will be trained for taking up agri-business development activities.
II. Activities to be financed:
2. The following activities have been identified on the basis of SREPs and the general information that is currently available. These are for cost estimation purposes and may undergo some changes as the project implementation starts and Marketing Strategy Supplements (MSSs) are prepared.
A) Preparation & Implementation of MSS and SREP :
3. All the districts in Maharashtra have already prepared the district Strategic Research and Extension Plans (SREPs) which include various agricultural extension activities for increasing agriculture, horticulture and live stock production. To give focussed attention to market-led extension each ATMA district would prepare a Marketing Strategy Supplements (MSS) to the SREP. The MSS will be developed under the guidance of experts in marketing extension and agribusiness