of field extension functionaries is ver y important to disseminate the project theme to the farmers. The project would succeed only when farmers are motivated to adopt productivity and quality improvement techniques and market-led production practices. This would be possible if the field extension workers are competent in resource management and efficient production, marketing and post-harvest management technologies and practices. The importance of up-gradation of knowledge base of village extension functionaries cannot be over emphasized. The village extension functionaries from different line departments would be trained in market led extension, productivity and quality improvement as well as marketing techniques at respective departmental training institutes.
14. The field extension functionaries of all line departments have a definite role to play in technology and knowledge transfer to the farmers so as to effectively link the farmers to the project activities. The emphasis of training would be on the project 1inked commodities and also on the potential existing in the areas of their operations. The officers trained under the project would act as trainers to field extension functionaries. Trainings will be conducted at Krishi Vigyan Kendras (KVKs), Poly Clinics and RAMETIs. The field extension functionaries linked with project activities would be selected to undergo this training which will be structured one to serve the purpose of effective knowledge transfer to the farmers linked with project activities of respective line departments. The training cost would involve expenditure on accommodation, food, training material, stationery, honorarium of trainers, field visits.
b) Mobilization and Training of Farmers:
15. Mobilization and Training of farmers and Producer Organizations: The benefits of group working around a commodity or service are apparent. The farmers and farm women would need to be grouped based on their own interest into CIG / FIG / PG. These groups will be actual beneficiary of different components under ATMA model. The group functioning is always cost effective and