A1.2 Preparation & Implementation of Production And Marketing Strategies

 based  interventions  in  the  catchment  area  of  specific markets being upgraded/developed under the project would need to be trained in concepts and practices   of   market-led   production,   productivity,   quality   improvement   and   marketing techniques. This will help farmers link to respective marketing channels to realize better returns through improved productivity, quality and intelligent marketing of their agricultural produce.

18. The project envisages strengthening marketing infrastructure at APMCs, Rural Haats, Livestock and Small Ruminant Markets. The new marketing channels are sought to be created under the project in the form of Farmer Common Service Centers. The ATMAs of the districts would select representative farmers linked to each of these institutions in the catchment area of these markets  for relevant  trainings.  After  the  identification  of catchment  areas  of the respective markets has been completed, the selection of farmers from these areas would be made by the relevant line departments for these trainings. Each line department would develop the training module and curriculum of this training course. The training would be organized  by the line departments at departmental training centers/institutions/ KVKs/Agri-polyclinics.

19. An indicative list of Component B activity linked farmers trainings is given in the following table.  This  list  is  not  exhaustive  and  is  subject  to  modification  based  on  implementation experience:

 

 

Sr. No.

 

 

Project activity

 

 

Unit

No.

Total

no. of farmers to be trained

No. of batches (each 25 farmer)

 

 

Trainers

 

 

Place of training

1

Modernization of

APMC markets

 

100

 

25,000

 

1000

TAO /AO /

AR

APMC

meeting hall

2

Improvement of Rural

Haats

 

300

 

12,500

500

TAO /AO /

AR

PS meeting

hall

3

Strengthening of

livestock markets

 

20

 

2,500

 

100

DAHO / LDO

APMC

meeting hall

Dept/Cell: 
ATMA