1. Agricultural production and its marketing are interrelated activities and MACP addresses these firstly by improving agricultural extension system (ATMA model), and secondly by providing upgraded marketing infrastructure which will be made accessible by traditional as well as alternative marketing channels. Besides these interventions, the competitiveness of the farmer will be improved by capacity building. The sustainability of agriculture will improve because of all these interventions. Considering the scope of further improving sustainability of agriculture, value addition to agriculture produce is most important critical factor. Development of various business activities either supporting agriculture or based on agriculture production will add to the income of the farmers. It is therefore proposed to include the Agri-business Promotion Facility (ABPF) as a subcomponent under this Project.
2. The manpower involved in operations and management of infrastructure created under Component B of this Project including non officials in management and executive cadre and other personnel will have to be provided with technical and management skills for operations & management of the facilities created. The ABPF will have the main role to train these personnel. Besides this number of studies would be undertaken by ABPF which will also include three studies relating to development of dairy marketing, development of fisheries marketing and agricultural insurance. The findings of these studies will be reviewed at the time of first Mid Term Review (MTR) and assessment will be done whether to include these activities under this project after for financial support. These studies will be contracted out. The staff of ABPF with the support of PCU will prepare ToRs for the work and take technical oversight role. The responsibility of contracting will be that of PCU.
3. Two additional activities will be supported under ABPF viz. i) A process for facilitating Maharashtra Agri. Business and Producers Organisation to access GoI grants and ii) a process for the