ABPF Coordination and Implementation

The envisaged operational structure of the ABPF will have two Senior staff located at the Project HQ, one will oversight on the program around markets, products and agribusiness business models (Agric - Business & Marketing Specialist), the second to oversee the issues around policy and access to finance for agri-business (Finance & Policy Advisor). A Junior Agricultural Economist will assist them.

There will be three Regional Offices, reflecting the three Regions (Marathwada, Vidarbha and Westerns Maharashtra) of the State. In each will be staffed an Agribusiness Advisor and a Junior Agro-Economists. Their role will be to create network with the agribusiness and financial sector and act as a resource center for the agribusiness advisors in the ATMAs.  These roles will be put out to contract for Consultancy Company.

The role of the Agribusiness and Marketing Specialist is to:

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The envisaged operational structure of the ABPF will have two Senior staff located at the Project HQ, one will oversight on the program around markets, products and agribusiness business models (Agric - Business & Marketing Specialist), the second to oversee the issues around policy and access to finance for agri-business (Finance & Policy Advisor). A Junior Agricultural Economist will assist them.

There will be three Regional Offices, reflecting the three Regions (Marathwada, Vidarbha and Westerns Maharashtra) of the State. In each will be staffed an Agribusiness Advisor and a Junior Agro-Economists. Their role will be to create network with the agribusiness and financial sector and act as a resource center for the agribusiness advisors in the ATMAs.  These roles will be put out to contract for Consultancy Company.

The role of the Agribusiness and Marketing Specialist is to:

  • Oversee the training program conducted by the Zonal offices for the managerial personnel involved in the management of the infrastructure facilities proposed to be developed under Component B of this Project. 
  • Oversee the conducting of value chain studies, dissemination of the findings and that the information is useful to the sector.
  • To see the information from the value chain is widely disseminated via publications, trainings (especially to Agribusiness Advisors in the ATMA), seminars and via web based information
  • Create a role as a point of contact and conduit for information and networking between the agribusiness and trading sector, their associations (i.e. CCI, Maratha CCI and FICCI), and the Project, the Maharashtra State Agricultural Marketing Board , the GoM and the zonal offices;
  • Oversee the studying, understanding and analysis of a series of business case studies that will be carried out of the new marketing, models that will emerge as a result of the Project i.e. FCSC, E-Mandis and local aggregators of product to access the new financial instruments like warehouse credit and contracts, and that the findings are disseminated to entrepreneurs, financial institutions and the agri-business and farming sectors;
  • Ensure that the successes and failures of the new marketing models is rapidly understood and the key issues rapidly disseminated to the financial institutions entrepreneurs and ATMA business advisors;
  • Provide a commentary on markets, products and evergreen business models and on the different financial institutions and their products on the Project web;
  • Identify new and potential important marketing / agribusiness models that are emerging in Maharashtra, and if considered significant enough (i.e. having potential for large scale replication), commissioning studies so that their effectiveness, impact and profitability is well understood by the broader agriculture and agribusiness and rural finance sectors;
  • Feed information on new market and agri-business opportunities into the communication network in the Project, so that field staff are well informed, and can advise their clients and capture from field feedback on successes and failures and modify messages and activities accordingly.
  • ABPF will hold annual and zonal conferences /workshops of Agribusiness Advisers and a satisfaction survey will be carried out to know how the ABPF has benefited to their knowledge. The SPs of APMCs, RH & FCSC will be invited to attend these conferences/ workshops which will help them to understand the benefits of ABPF to beneficiaries.
  • Surveys will be carried out of level of satisfaction of attendees and of examples of the impact of ABPF on their work.
  • To assist in the emergence of a process to enable APMC and agribusiness in accessing GoI marketing grants (.e.g. guidelines trainings, support services provided by MSAMB in applications etc)
The role of Financial and Policy Advisor is to:
  • Act as an advisor to the Project on issues around the policy impacts on agribusiness and farmers, and as an interface between the financial sector and the Project; 
  • Create a role as a point of contact and conduit for information and networking between the agribusiness and trading sector, their associations (i.e. CCI, MCCIA and FICCI, and the financial sector, the Project, the Maharashtra State Agricultural Marketing Board and the zonal offices, so that policy and trading and farming needs can be better tuned with one another;
  • Commission studies on key policy issues and new financial instruments so that policy decisions can be fact based;
  • Create a role as an interlocutor between the Financial sector, the Project and government;
  • Understand the modus operandi of the financial institutions, the new financial products and loaning criteria that are emerging;
  • Encourage the financial sector to understand the financial needs of the agri-business and trading sector and seek to increase the access of finance;
  • Facilitate trainings by the financial sector to the agribusiness and trading sector;
  • Provide a commentary on policy and regulations, and on the different financial institutions and their products on the Project web;
  • Sensitize the financial sector to new business models, investment opportunities and potential alternative and newer financial products that will benefit the farming and agri- business and trading sector;
  • Ensure that an understating of financial products and institutions is well understood by Project staff and particularly by ATMA agri-business  advisors so that they can advise their clients accordingly.
  • The junior agricultural economist will carry out research and information gathering for the Agribusiness and Market Advisor and the Policy and Financial advisor and act as alternates on their behalf.
The role of the Zonal Office will be to:
  • Work closely with the 11, or so, ATMA agribusiness advisors working in their respective zone, providing trainings, information, advice, convening seminars and acting as a two way conduit for information between field staff and the ABPF HQ and PCU staff;
  • Conduct training programs for the manpower involved in management of various infrastructures proposed to be created under MACP’s component B. This training will be mainly business related and in management areas to suit the requirement of the operations and management of various infrastructures created under the Project. The consultants at head office and zonal office will have to develop need based training module, draw training plan and conduct these training programs.
  • Act as a conduit for the exchange of information between the Project, HQ and field staff, especially the Agri-business advisors, and the agribusiness community, and convene meetings/trainings between ATMA agri-business advisors so that best practices and field lessons are exchanged;
  • Assist ATMA agribusiness advisors in carrying out local area resources audit/ information gathering exercises and that this information is forwarded for inclusion onto the MSAMB web site;
  • To network with the local agri-business community, their trade and professional associations so that business opportunities and marketing linkages can be fed into the Project network;
  • To organize, in conjunction with the local agri-business community, their trade and professional associations a number of seminars, workshops and buyer: seller meets annually and ensure that the information and training provided is relevant and responds to the needs of the local agribusiness and trading community.
  • To approve the business plan prepared by PA for FCSC.
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