Although the ATMA model of agricultural extension was introduced in the state in 1998, the spirit, objectives and methodology of functioning of ATMA are not fully understood by all line departments. Better awareness and understanding of ATMA model of extension is required at state, regional and district level. The heads, regional heads and district level officers of line departments would therefore need to be exposed and oriented in this approach of extension system. The state level one day workshops for state and regional level officers would be organized. This would help bring about integration in interdepartmental working and facilitate clear guidance from the state and regional level officers to district level officers. The Commissioner of Agriculture would organize State level workshops while district level workshops will be organized by P.D. of respective ATMAs. This will also facilitate appreciation of the MACP and the strategy for implementing market-led extension through the ATMAs.
Documentation of success stories and special studies:
It is envisaged that the implementation of MACP would generate a number of success stories across the project area involving all Line Departments. The typical success stories need to be replicated to enhance the success of project. This would prove as a stimulus for the ordinary farmers to undertake enterprising activity in different spheres of development. Print and electronic media would need to be tapped to disseminate the success stories to as large a number of farmers as possible.