B1.4 Introducing E-marketing Platforms

I. Objectives

1.  Today the farmers have only one option of selling their produce in APMC. Various alternative marketing channels like produce aggregation through FCSCs, Warehouse Receipts Scheme to facilitate marketing with linkage to Spot exchanges and banks are proposed. This will create alternative marketing channels for the farmer who will have choice to sell his produce where better  terms  would  be  available.  So  as  to  expand  the  alternative  marketing  e-Marketing Platforms (E-Trading) / Virtual Marketing is proposed under the Project.

2. The planned development of Virtual Market is innovative and experimental. Virtual Markets for agricultural products are very much in their infancy but with new technological development, field results are undergoing  significant  revision  and refinement.  There will be a three-phase program which will (i) explore options, (ii) pilot systems and finally (iii) deliver an integrated e-platform  within  the  MSAMB  web  site  with  the  capacity  to  disseminate  offers,  buying enquiries and prices via local language SMS.

II. Outcome and Output Monitoring Indicators

3. Such an e-business model offers the potential of very significant benefits -

Sr. No.

Outcome

Outcome Indicator

1

Establishment of e-trading facility at 294 locations in the State and its employment as alternative marketing channel.

% of targeted number of e-trading facilities established and e-trading is accepted as an alternative marketing channel.

 

Sr. No.

Output

Output Indicator

1

Increase in the volume of agricultural produce traded via e-trading facility at targeted locations.

% increase in the volume of agricultural produce traded via e- trading facility at targeted locations.

2

Increase in the income of farmers who are making use of the e-trading facility at targeted locations.

% increase in the income of farmers who are making use of the e-trading facility at targeted locations.

Note: The baseline values will be fixed by the M&E Consultant for comparing the results.

III. Policy and

Dept/Cell: 
ATMA

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