B1.4 Introducing E-marketing Platforms

virtual market. Virtual market platform should have facility of broadcasting SMS. The details of items of expenditure in this component are as follows.

Sr. No.

Items (Illustrative for costing purpose only)

1

Server

2

UPS

3

Network Items

4

O.S., database &  softwares, A.V.

5

Leased line

6

E-trading Software development and Training to users

 

Per year expenditure

Sr. No.

Items (Illustrative for costing purpose only)

1

Hardware maintenance (10%)

2

Software support (Rs.12 Lakh per year @ Rs. 1 Lakh p.m.

3

Leased line

* Feasibility study will be conducted in first year. Pilot testing will be in second year of the project.  From  third  year  onward  support  for  hardware,  system  &  application  software  is required till end of the project period. Therefore, per year maintenance cost is worked out for four years of the project period.

9.  The Phase 3 will involve the large-scale implementation of the preferred technical solution and its integration into the MSAMB web site so that it can deliver both services – e-trading and information dissemination, both via internet and cell phones. The essential features for e- Commerce mechanism are web site, merchant account, e-commerce software, internet server, shopping carts, security protocols and digital signatures.

10. The selected  technology  would  then be commercialized  with the Marketing  Board  and  its software as the platform for trade, while the management of the individual e-trading would be by the private sector. It is envisaged that the system would enable producers, user organizations, electronic traders and existing traders to be able to offer product to the market and that a system would be in place that would enable buyers and sellers to broadcast buying needs and product requirements to one another. Under an electronic  trading platform,  there are possibilities  for secured buying processes to be put in place and

Dept/Cell: 
ATMA