Background

The Project Development Objective of the MACP is to increase the productivity, profitability and market access of the farming community in Maharashtra. This would be achieved by providing farmers with technical knowledge, market intelligence and market networks to support diversification and intensification of agriculture production aimed at responding to market demand. Farmers will also be assisted in establishing farmer organizations, developing alternative market channels outside of the regulated markets and in supporting the modernization of promising traditional wholesale markets. The project has three components viz.,
  • Intensification and diversification of market led production;
  • Improving Farmer access to Markets by Promoting alternative Markets and Modernizing existing APMC
  • Project coordination and management.
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The Project Development Objective of the MACP is to increase the productivity, profitability and market access of the farming community in Maharashtra. This would be achieved by providing farmers with technical knowledge, market intelligence and market networks to support diversification and intensification of agriculture production aimed at responding to market demand. Farmers will also be assisted in establishing farmer organizations, developing alternative market channels outside of the regulated markets and in supporting the modernization of promising traditional wholesale markets. The project has three components viz.,
  • Intensification and diversification of market led production;
  • Improving Farmer access to Markets by Promoting alternative Markets and Modernizing existing APMC
  • Project coordination and management.
Improving Farmer access to Markets by Promoting alternative Markets and Modernizing existing APMC: by promoting alternative marketing systems involving farmers in the formation of producer groups, their associations, developing Farmers Common Service Centre (FCSC), introducing E-Marketing platform with the help of commodity exchanges, by producing warehouse receipt financing to overcome price risk and to provide moderate improvement in Rural Haats. Besides modernization of selected APMCs and Livestock Markets.
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