1. The Project Development Objective (PDO) and overall objectives of MACP are outlined below. The Project proposes to improve the productivity and quality of produce in agriculture and allied sector by various interventions proposed under Component A . The objective of better and reasonable returns to the farmer of his produce can be achieved if the farmer access to the markets is improved. This has been proposed to be achieved by infrastructure development and creating alternative marketing channels under Component B. For management of Components A & B of the Project, Component C, i.e. Project Management is proposed.
2. Project Development Objective (PDO) is stated as “To increase productivity, profitability and market access of the farming community in Maharashtra.” The proposed MACP aims to achieve the following:
i) Build on the reformed extension system based on Agricultural Technology Management Agency (ATMA) concept through training, capacity building and knowledge transfer to the farmers with emphasis on market-led extension.
ii) Contribute in increasing productivity, and quality of production, diversification of enterprise and income of farmers, thereby improving opportunities for employment and livelihood support, both in farm and in the non farm rural economy.
iii) Aim to increase private sector investment in agriculture and allied sectors, and, promote more effective use of the government funds already being allocated to the line departments for extension and adaptive research.
iv) Improve competitiveness of farmers, to capture increased income generating potential associated with a shift in the demand towards high value agriculture and higher quality of produce to meet greater urban demand.
v) Enable farmers to respond positively to the changes in emerging markets with the support for improved product quality, product standards and realization of value addition opportunities.
vi) Assist the State Government to address the critical issues of linking farmers more effectively to the markets and to foster the development of efficient and competitive marketing systems.