I. (iii) Project Design

1.   As mentioned  in Chapter I (i), a lot of efforts are being put in by the State Government  to increase  the  production  with  the  help  of  technology  up-gradation  and  dissemination  of technology amongst the farmers. However there are critical gaps existing in the present system, described  in Chapter  I (i), because  of which the producers  are not in a position to get the reasonable value for their produce.

2.   To address these critical gaps the following Components and Sub-components are proposed in the  MACP.  All  the  subcomponents  have  been  considered  in an  integrated  manner  so  that maximum benefit is achieved by the farmers.

Component A : Intensification and Diversification of Market Led Production

A.1: Market Led Agricultural Technology Transfer

A.2: Agri. Business Promotion Facility

A.3: Market Information Services

A.4: Livestock Support Services

Component B : Improving farmer Access to Markets

B.1: Promoting Alternative Markets

B.1.1 Product Aggregation and sale through Producers Association

B.1.2 Warehouse Receipts Development

B.1.3 Rural Haat Markets

B.1.4 Introducing e-Marketing platforms

B.2: Modernizing Existing Markets

B.2.1 Modernizing Wholesale Markets

B.2.2 Upgrading Livestock Yards

Component C : Project Management

C.1  Project Co-ordination Unit (PCU) and Project Implementation Units (PIUs)

C.2  Environnemental and Social Management

C.3  Procurement Arrangements

C.4  Financial Management

C.5  Monitoring and Evaluation

C.6  Governance and Accountability Action Plan (GAAP)

3. The various components and subcomponents  of MACP mainly focus on the empowerment  of farmers as the principal target group. However, the component wise principal target groups and their main project related outputs are enumerated in the following table.

Component/ Subcomponent

Principal Target


Main project-related output

Component A : Intensification and Diversification of Market Led Production

Market  Led Agricultural

Technology Transfer