Intensification and Diversification of Market-Led Production

This component takes an integrated approach toward enabling farmers in the Project command area to take advantage of rapidly changing consumer demand and marketing channels. This will include diversification of their farm production, introduction of enhanced productivity and post-harvest technologies and empowering farmers to better understand, adapt and actively be able to seek out and access new and alternative markets.
 
This will be achieved by:
  • Building on the existing ATMA agricultural extension program and making it more profit- and market-oriented
  • Establishing an Agri-Business Promotion Facility (ABPF) to promote producer-buyer supply linkages
  • Generating and disseminating accurate and timely market information
  • Providing livestock support services for strengthening an important source of income for farmers
This component will have four sub-components;
  1. Market- led agricultural technology transfer
  2. Agribusiness promotion facility
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This component takes an integrated approach toward enabling farmers in the Project command area to take advantage of rapidly changing consumer demand and marketing channels. This will include diversification of their farm production, introduction of enhanced productivity and post-harvest technologies and empowering farmers to better understand, adapt and actively be able to seek out and access new and alternative markets.
 
This will be achieved by:
  • Building on the existing ATMA agricultural extension program and making it more profit- and market-oriented
  • Establishing an Agri-Business Promotion Facility (ABPF) to promote producer-buyer supply linkages
  • Generating and disseminating accurate and timely market information
  • Providing livestock support services for strengthening an important source of income for farmers
This component will have four sub-components;
  1. Market- led agricultural technology transfer
  2. Agribusiness promotion facility
  3. Market information services
  4. Livestock support services
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