like Farmers Common Service Centers (FCSCs) are conceptualized. Similarly, strengthening and up gradation of the existing institutions like Agricultural Produce Market Committees (APMCs), Livestock Markets, Rural Haats are also proposed. Thus, besides the farmers who would be the primary beneficiary, the concerned institutions will also use this manual in order to understand the procedures and modalities of implementation.

ii. Similarly stakeholders/ functionaries like traders, commission agents, processors, exporters, entrepreneurs, financial institutions, commodity exchanges, firms interested in the process of bidding will also use this manual.

Details of MACP:

  • MACP for addressing the Critical Issues : The Maharashtra Agricultural  Competitiveness Project (MACP) is a World Bank funded Project, which aims to assist the State Government to address the critical issues of increasing the productivity, profitability and market access of the farmers of Maharashtra.
  • Sectors of MACP : The project would encourage private sector investment in Agriculture and allied sectors. The project envisages increasing productivity in all sectors of Agriculture i.e. Crop Husbandry, Horticulture and Animal Husbandry. Therefore, the concerned line Departments of the State Government are involved in MACP.
  • MACP Implementation Strategy : The implementation of MACP will be ‘ demand driven ’, rather than being ‘allocation driven’ or ‘policy maker driven’. As social mobilization and community organization is a ‘process oriented approach’, the group formation should not be ‘driven by any target’, but will lend itself to a ‘ process approach ’.

Concept of MACP:

i.    Reformed Agriculture Extension System : To build reformed Agriculture Extension System based on ATMA concept through training, capacity building and knowledge transfer to farmers with emphasis on market led extension.

ii.   Increase Productivity and Incomes : To increase productivity and incomes of small and marginal farmers.

iii. Backward and Forward Linkages : To establish backward and forward linkages for the farmers through growers’ associations and with the help of private partnership.

iv. More Competitive Marketing Systems