building and competitiveness of the producers to meet challenges of the free market economy.
ii. Improved quality of agricultural and related production.
iii. Better post harvest handling of the produce.
iv. Easy availability of market information and market intelligence to the producers.
v. Improving farmers’ access to the market opportunities.
vi. Increase in employment generation in Agriculture related allied sectors like post harvest handling, value addition units, processing and many other Agro Business.
vii. The producer will get better price for the produce and the consumer will get good quality product at reasonable price as wastage will be reduced.
viii. The Project will result in overall