MACP Project Objectives

The Project Development Objective (PDO) and overall objectives of MACP are outlined below. The Project proposes to improve the productivity and quality of produce in agriculture and allied sector by various interventions proposed under Component A. The objective of better and reasonable returns to the farmer of his produce can be achieved if the farmer access to the markets is improved. This has been proposed to be achieved by infrastructure development and creating alternative marketing channels under Component B. For management of Components A & B of the Project, Component C, i.e. Project Management is proposed.

Project Development Objective (PDO) is stated as “To increase productivity, profitability and market access of the farming community in Maharashtra.” The proposed MACP aims to achieve the following:

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The Project Development Objective (PDO) and overall objectives of MACP are outlined below. The Project proposes to improve the productivity and quality of produce in agriculture and allied sector by various interventions proposed under Component A. The objective of better and reasonable returns to the farmer of his produce can be achieved if the farmer access to the markets is improved. This has been proposed to be achieved by infrastructure development and creating alternative marketing channels under Component B. For management of Components A & B of the Project, Component C, i.e. Project Management is proposed.

Project Development Objective (PDO) is stated as “To increase productivity, profitability and market access of the farming community in Maharashtra.” The proposed MACP aims to achieve the following:

  • Build on the reformed extension system based on Agricultural Technology Management Agency (ATMA) concept through training, capacity building and knowledge transfer to the farmers with emphasis on market-led extension.
  • Contribute in increasing productivity, and quality of production, diversification of enterprise and income of farmers, thereby improving opportunities for employment and livelihood support, both in farm and in the non farm rural economy.
  • Aim to increase private sector investment in agriculture and allied sectors, and, promote more effective use of the government funds already being allocated to the line departments for extension and adaptive research.
  • Improve competitiveness of farmers, to capture increased income generating potential associated with a shift in the demand towards high value agriculture and higher quality of produce to meet greater urban demand.
  • Enable farmers to respond positively to the changes in emerging markets with the support for improved product quality, product standards and realization of value addition opportunities.
  • Assist the State Government to address the critical issues of linking farmers more effectively to the markets and to foster the development of efficient and competitive marketing systems.
  • Expand market opportunities for the farmers, diversifying marketing channels. It would establish and strengthen the backward and forward linkages for the farmers through Growers Associations and with the help of private partnership.
  • Encourage private investment in the markets and agri-business in the state.
-Various components and sub components in MACP and their component-level objective can be enumerated as follows:

Component A: Intensification and Diversification of Market led Production
(i) A1: Market-led Agriculture Technology Transfer (Objective: To increase the productivity
of agriculture production by adopting modern technology.)

(ii) A2: Agri Business Promotion Facility (Objective: To create trained manpower to operate
and manage the infrastructure facilities.)

(iii)A3: Market Information Services (Objective: To improve market access for enhancing the
marketing opportunities for farmers.)

(iv) A4: Livestock Support Services (Objective: To strengthen sources of alternative income
to farmers.)

Component B: Improving Farmer Access to Markets
(i) B1: Promoting Alternative Markets

   B1.1: Product Aggregation and Sale through Producers Association (Objective: To provide improved post harvest handling facilities at village level.)

   B1.2: Warehouse Receipts Development (Objective: To improve the capacity of farmers on price risk mitigation.)

   B1.3: Rural Haat Markets (Objective: To strengthen alternative marketing channel of traditional Rural Haats.)

   B1.4: Introducing e-Marketing Platform (Objective: To establish e-trading as one of the alternative marketing channels.)

 (ii) B2: Modernizing Existing Markets

     B2.1: Modernizing Wholesale Markets (Objective: To improve transparency in all APMCs and to provide basic and productive infrastructure.)

     B2.1: Upgrading Livestock Yards (Objective: To improve transparency in all Livestock Markets and to provide modern infrastructure.)

The various interventions are designed in MACP components and sub-components to achieve the PDO. The Project Outcome Indicators are enumerated below:

  • The share of wholesale and retail price received by the farmer
  • Changes in crop yields
  • Compliance with business standards by office of Director of Marketing
  • Degree of price integration across markets in Maharashtra
  • Changes in farmers’ house-hold income in real terms.
The Intermediate Outcome Indicators are as follows:
  • Farmers adopting improved production techniques and management practices in agriculture
  • Increase in farm diversification
  • No. of agri-preneurs and PAs (FGs, if available) accessing govt. schemes
  • No. of farmers utilizing market information services via SMS
  • Increase in no. of goats in the target area
  • Commodities aggregated through FGs and FCSCs
  • No. of farmers obtaining warehouse receipts
  • Volume and value of sales of market transactions in Rural Haats (RHs)
  • Change in lease value of RHs
  • Volume and value of sales of products traded through the E-marketing pilots
  • Volume and value of sales of market transactions in APMCs.
There are also some important Social and Environmental Indicators such as:
(i) Volume of organic waste generated at targetted mandis,
(ii) Representation of women and tribal in market management committees.
As regards to improved project management and satisfactory monitoring and evaluation following are the indicators: (i) Annual project plan prepared, submitted and approved, (ii) Monitoring reports of satisfactory quality submitted every six months, (iii) Submission of 2 evaluation reports of satisfactory quality.

 
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