Market Information Services

There is a need for improvement in agricultural marketing system by adopting systematic approach and latest technology like Information Technology, for collection and dissemination of Market Information and Intelligence. One of the reasons for lack of returns in agriculture is traditional way of marketing through middlemen and absence of awareness about market information and intelligence. The other reasons are unscientific and inadequate crop planning, crop husbandry, post harvest management and inadequate alternative marketing channels. At present, APMCs are able to disseminate only price information to the farmers related to respective market area only. The scope and coverage of market information dissemination needs to be expanded. Some interventions for the same are proposed under this sub-component. The main objectives of this sub-component are:
(i) Dissemination of market information without the limit of geographical boundaries. Information from markets in India as well as from International markets will be made available,
(ii) Apart from price data, information on Weather forecast, crop advice, Use of fertilizers & pesticides, and Agricultural technology will be made available,
(iii) The Market Information Services will provide analysis of information and trends in prices, demand on continual basis.

This Sub-Component is proposed to achieve the following:
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There is a need for improvement in agricultural marketing system by adopting systematic approach and latest technology like Information Technology, for collection and dissemination of Market Information and Intelligence. One of the reasons for lack of returns in agriculture is traditional way of marketing through middlemen and absence of awareness about market information and intelligence. The other reasons are unscientific and inadequate crop planning, crop husbandry, post harvest management and inadequate alternative marketing channels. At present, APMCs are able to disseminate only price information to the farmers related to respective market area only. The scope and coverage of market information dissemination needs to be expanded. Some interventions for the same are proposed under this sub-component. The main objectives of this sub-component are:
(i) Dissemination of market information without the limit of geographical boundaries. Information from markets in India as well as from International markets will be made available,
(ii) Apart from price data, information on Weather forecast, crop advice, Use of fertilizers & pesticides, and Agricultural technology will be made available,
(iii) The Market Information Services will provide analysis of information and trends in prices, demand on continual basis.

This Sub-Component is proposed to achieve the following:
  • Web based Project Management Information System (PMIS): for effective monitoring & evaluation of the Project.
  • Integrated  Project  Portal  (IPP)  (enhancement  of  MSAMB  website):  for  providing information about Project activities, PCU, PIUs, Implementing Agencies, Project progress, Market Information and Intelligence, market opportunities (commodity profiles), stake holders and technical information from various line departments at single point access.
  • Market  Information  Display:  Effective  dissemination  of price  and  other  necessary information using electronic media like LCD TV within the regulated markets.
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