Mobilization and Training of Farmers

The benefits of group working around a commodity or service are apparent. The farmers and farm women would need to be grouped based on their own interest into CIG/FIG/PG. These groups will be actual beneficiary of different components under ATMA model. The group functioning is always cost effective and profitable than individual operation. The farmers in the Project area would be mobilized to form PG/CIG/FIG through Service Providers (NGOs). The skill up gradation and exposure of PG /CIG in the respective production and marketing fields is equally important. This would enable such groups to pursue the identified commercial activity in a cost effective and efficient manner. Both the activities of mobilization of farmers into PGs and their skill up- gradation would be carried out by experienced and technically competent SPs (NGOs) in all Project districts. The selection of SP (NGO) for formation of CIGs/FIGs/PGs would be done centrally by respective PIU of Line Department.

The number of FIGs/PGs/CIGs estimated to be formed under the Project in catchment area of Component B would be: Agriculture Department (including crops and horticulture): 6000 & Animal Husbandry: 700. In addition, the CIG /FIG would be formed in APMC Market or other selected marketing intervention locations and would be linked to Farmer Common Service Centers set up under Component B. These FIGs/PGs/CIGs belonging to Agriculture Department will subsequently undertake appropriate production, post-harvest management and marketing activities. The FIGs/PGs/CIGs promoted under Animal husbandry sector will be linked to Livestock markets and Small Ruminant Markets under Component B.

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The benefits of group working around a commodity or service are apparent. The farmers and farm women would need to be grouped based on their own interest into CIG/FIG/PG. These groups will be actual beneficiary of different components under ATMA model. The group functioning is always cost effective and profitable than individual operation. The farmers in the Project area would be mobilized to form PG/CIG/FIG through Service Providers (NGOs). The skill up gradation and exposure of PG /CIG in the respective production and marketing fields is equally important. This would enable such groups to pursue the identified commercial activity in a cost effective and efficient manner. Both the activities of mobilization of farmers into PGs and their skill up- gradation would be carried out by experienced and technically competent SPs (NGOs) in all Project districts. The selection of SP (NGO) for formation of CIGs/FIGs/PGs would be done centrally by respective PIU of Line Department.

The number of FIGs/PGs/CIGs estimated to be formed under the Project in catchment area of Component B would be: Agriculture Department (including crops and horticulture): 6000 & Animal Husbandry: 700. In addition, the CIG /FIG would be formed in APMC Market or other selected marketing intervention locations and would be linked to Farmer Common Service Centers set up under Component B. These FIGs/PGs/CIGs belonging to Agriculture Department will subsequently undertake appropriate production, post-harvest management and marketing activities. The FIGs/PGs/CIGs promoted under Animal husbandry sector will be linked to Livestock markets and Small Ruminant Markets under Component B.

Trainings directly related to market improvement activities proposed under Component B:
The farmers should be better able to attune their production to changes in demand and to take advantage of new and alterative marketing channels being provided under the Project as well as the potential of new production technologies. A range of interventions are planned to strengthen the marketing infrastructure under Component B. Some interventions seek to create alternative marketing channel while others aim of strengthening the existing agri-marketing infrastructure. The farmers linked to these Project based interventions in the catchment area of specific markets being upgraded/developed under the Project would need to be trained in concepts and practices of market-led production, productivity, quality improvement and marketing techniques. This will help farmers link to respective marketing channels to realize better returns through improved productivity, quality and intelligent marketing of their agricultural produce.

The Project envisages strengthening marketing infrastructure at APMCs, Rural Haats, Livestock and Small Ruminant Markets. The new marketing channels are sought to be created under the Project in the form of Farmer Common Service Centers. The ATMAs of the districts would select representative farmers linked to each of these institutions in the catchment area of these markets for relevant trainings. After the identification of catchment areas of the respective markets has been completed, the selection of farmers from these areas would be made by the relevant Line Departments for these trainings. Each Line Department would develop the training module and curriculum of this training course. The training would be organized by the Line Departments at departmental training centers/institutions/ KVKs/Agri-polyclinics.

Other trainings:
The SREP and MSS would also bring out the general training needs of farmers in the district.An indicative list of such prospective Project activity based trainings is as under.
 

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