Introducing E-marketing Platforms

Today the farmers have only one option of selling their produce in APMC. Various alternative marketing channels like produce aggregation through FCSCs, Warehouse Receipts Scheme to facilitate marketing with linkage to Spot exchanges and banks are proposed. This will create alternative marketing channels for the farmer who will have choice to sell his produce where better terms would be available. So as to expand the alternative marketing e-Marketing Platforms (E-Trading) / Virtual Marketing is proposed under the Project.

The planned development of Virtual Market is innovative and experimental. Virtual Markets for agricultural products are very much in their infancy but with new technological development, field results are undergoing significant revision and refinement. There will be a three-phase program which will as follows.

  • Explore options
  • Pilot systems and finally
  • Deliver an integrated e-platform within the MSAMB web site with the capacity to disseminate offers, buying enquiries and prices via local language SMS. 
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Today the farmers have only one option of selling their produce in APMC. Various alternative marketing channels like produce aggregation through FCSCs, Warehouse Receipts Scheme to facilitate marketing with linkage to Spot exchanges and banks are proposed. This will create alternative marketing channels for the farmer who will have choice to sell his produce where better terms would be available. So as to expand the alternative marketing e-Marketing Platforms (E-Trading) / Virtual Marketing is proposed under the Project.

The planned development of Virtual Market is innovative and experimental. Virtual Markets for agricultural products are very much in their infancy but with new technological development, field results are undergoing significant revision and refinement. There will be a three-phase program which will as follows.

  • Explore options
  • Pilot systems and finally
  • Deliver an integrated e-platform within the MSAMB web site with the capacity to disseminate offers, buying enquiries and prices via local language SMS. 
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