Project Components

The MACP Project comprises three components:
  • Intensification and Diversification of Market-led Production,
  • Improving Farmer Access to Markets,
  • Project Management, Learning and Adjusting.
Implementation of the three components will take place across all districts in the State rolled out in three overlapping phases covering ten, eleven and twelve districts, respectively. About four million farmers are expected to directly or indirectly benefit from the Project.

Component A: Intensification and Diversification of Market-Led Production:
This component takes an integrated approach toward enabling farmers in the project command area to take advantage of rapidly changing consumer demand and marketing channels. This will include diversification of their farm production, introduction of enhanced productivity and post-harvest technologies and empowering farmers to better understand, adapt and actively be able to seek out and access new and alternative markets. This will be achieved by:

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The MACP Project comprises three components:
  • Intensification and Diversification of Market-led Production,
  • Improving Farmer Access to Markets,
  • Project Management, Learning and Adjusting.
Implementation of the three components will take place across all districts in the State rolled out in three overlapping phases covering ten, eleven and twelve districts, respectively. About four million farmers are expected to directly or indirectly benefit from the Project.

Component A: Intensification and Diversification of Market-Led Production:
This component takes an integrated approach toward enabling farmers in the project command area to take advantage of rapidly changing consumer demand and marketing channels. This will include diversification of their farm production, introduction of enhanced productivity and post-harvest technologies and empowering farmers to better understand, adapt and actively be able to seek out and access new and alternative markets. This will be achieved by:

  • Building on the existing ATMA agricultural extension program and making it more profit- and market-oriented
  • Establishing an Agri-Business Promotion Facility (ABPF) to promote producer-buyer supply linkages
  • Generating and disseminating accurate and timely market information
  • Providing livestock support services for strengthening an important source of income for farmers.
This component will have four sub-components
  1. Market- led agricultural technology transfer
  2. Agribusiness promotion facility
  3. Market information services
  4. Livestock support services
Component B: Improving Farmers Access to Markets:
This component will improve farmer access to markets by establishing farmer associations and building community-level marketing capacities and infrastructure; providing access to warehouse receipt systems linked to commodity exchanges, establishing electronic trading platforms, improving market infrastructure and services of rural retail and traditional wholesale markets, and making market management more efficient and responsive to farmers‘ needs. The activities to be financed include:
  • Mobilizing and building the capacity of community institutions, such as producer associations, and supporting them though grants to acquire capital assets
  • Modernizing and upgrading warehouses
  • Improving rural market infrastructure
  • Introducing of e-marketing platforms
  • Upgrading wholesale markets.
This component will have two sub-components:
  1. Promoting alternative markets
  2. Upgrading existing market infrastructure.
Component C: Project Management, Learning and Adjusting:
This component will undertake Project Coordination and Management as well as monitoring and evaluation services. A detailed description of project activities is provided in respective component.
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