Project Implementation Unit - Agriculture

Agriculture:
Implementing of activities pertaining to market led technology transfer: Agriculture Department with the help of the field staff located up to taluka level will implement the activities. The active support and help of all the line departments will be taken. Each ATMA has a Project Director and the District Collector is the Chairman of ATMA which coordinates with all the departments. The Nodal officer from PIU (Agri) liaise with PCU and coordinates the implementation of various activities by VANAMATI, ATMAs, field staff of Department of Agriculture and other relevant entities.

Implementing of activities pertaining to Preparation and Implementation of Marketing Strategies: The Department of Agriculture, GOM, is responsible for group formation under ATMA for such farmer groups whose primary reason for coming together is production. The implementation will follow a community-driven approach with active participation of the beneficiaries and other stakeholders (including line departments, NGOs and private sector) in the design, implementation and monitoring of the interventions.

The Project activities undertaken for strengthening  of ATMAs, strengthening of VANMATI, and preparation and implementation of MSS are coordinated, guided and monitored by the PIU (Agri). Regular meetings of the State Level officers of line departments are conducted for smooth and successful implementation of the Project.

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Agriculture:
Implementing of activities pertaining to market led technology transfer: Agriculture Department with the help of the field staff located up to taluka level will implement the activities. The active support and help of all the line departments will be taken. Each ATMA has a Project Director and the District Collector is the Chairman of ATMA which coordinates with all the departments. The Nodal officer from PIU (Agri) liaise with PCU and coordinates the implementation of various activities by VANAMATI, ATMAs, field staff of Department of Agriculture and other relevant entities.

Implementing of activities pertaining to Preparation and Implementation of Marketing Strategies: The Department of Agriculture, GOM, is responsible for group formation under ATMA for such farmer groups whose primary reason for coming together is production. The implementation will follow a community-driven approach with active participation of the beneficiaries and other stakeholders (including line departments, NGOs and private sector) in the design, implementation and monitoring of the interventions.

The Project activities undertaken for strengthening  of ATMAs, strengthening of VANMATI, and preparation and implementation of MSS are coordinated, guided and monitored by the PIU (Agri). Regular meetings of the State Level officers of line departments are conducted for smooth and successful implementation of the Project.

ATMAs: At the district level preparation and implementation of MSS is coordinated by respective ATMA, using the resources of all the participating line departments, KVKs, concerned State Agricultural Universities and participating NGOs and private sector entities.  Contractual  services  of Agricultural  Marketing  Expert,  Accountant  and Computer operator are available at district level for each ATMA for preparation of MSS.

The resource persons at VANAMATI will help in overall coordination of preparation of MSS in close association with the ATMA teams. District and field level staff of line departments - Agriculture, Animal husbandry and Co-operation and Marketing would be responsible for implementation of Project activities related to their areas.

ATMA acts as a facilitator between Producer Association (PA) and SP. The ATMA appraises the commercialization/ business plan prepared under the guidance of SP, and submits it to PIU (Agri)/ PCU for approval.

VANAMATI, the state level apex training institute, is responsible for organizing training to ATMA core team in preparation of MSS to SREP. Procurement  of staff  for  PIU  (Agri.)  and  ATMAs  will be carried  out by Commissioner Agriculture and for VANAMATI by VANAMATI.


 
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